Episodes
June 9, 2025
Uncensored Anonymous Conversations
The title of of this Episode is "Uncensored Anonymous Conversations", having anonymity in other words. I am requesting your contribution to thought provoking ideas, or suggestions that add value to the community of Eye Care P...
May 26, 2025
Secret Shopper - Uncovering the Truth
In this episode I will share with you my findings after entering 7 different optical business as a Secret Shopper. My objective was to look for a new frame and wanted to see how I would be engaged and if I might be pleasantly...
May 12, 2025
Pulling Back the Curtin -The Hosts Back Story
In this episode I offer insight about the person who is delivering this podcast content and why he thought he had the ability to pursue the optical business without any previous experience. There were a lot of lessons learned...
April 28, 2025
"You Have Nothing to Fear, but Fear Itself"
Fear Is a Survival Mechanism. Our brains were built to protect us — not make us happy. In the past fear helped us survive predators or danger. Today our brain still scans for threats — just now it’s bills, judgment, failure, ...
April 14, 2025
Changing the Narrative from a Sales Centric Approach
In this episode we are going to step away from references to selling and sales and being sold and move more towards what I believe is how to serve without trying to convince and persuade the customer to buy. But first we need...
March 31, 2025
Tariffs Loom over the Optical Industry
In this episode we will examine this new world of tariffs that are having a direct and indirect effect on us as business owners as well as our customers. There is a ripping effect as well as a trickle down impact that needs t...
March 17, 2025
Conversion Rate - Internal and External Influencers
The Conversion Rate - The HOLY GRAIL for success in the Optical business. Conversion takes on many faces on the road to converting patients and visitors to the dispensary, into paying customers. The influencers that affect yo...
March 3, 2025
Revenue RX hosts Robert Dalton Exec. Dir. (OAC) Part #2.
Welcome back to Revenue RX Optical Retails Win's and Part 2 with Mr. Robert Dalton the Executive Director of the OAC - The Opticians Association of Canada. Today we continue to drill down on the commercial aspect of the Optic...
Feb. 17, 2025
Revenue RX hosts Robert Dalton Exec. Dir. (OAC) Part #1.
Welcome to revenue RX, Optical Retail wins. Today we visit with Robert Dalton the Executive Director of the OAC The Opticians Association of Canada. In this 2 part series we will take a detailed look into the commercial aspec...
Feb. 3, 2025
Optical Retail Win's with Dr. Trevor Miranda PART#2.
Welcome back to Revenue RX, Optical Retails wins and Part 2 with Dr. Trevor Miranda. In this episode we continue to drill down on the commercial aspect of the Optical Retail business and its significance to the success of the...
Jan. 20, 2025
Optical Retail Win's with Dr. Trevor Miranda PART#1.
Today we visit with Dr. Trevor Miranda in a 2 part series where we drill down into the commercial aspect of the Optical Retail Business. Through the experience and expertise of a seasoned Optometrist that has scaled his busin...
Jan. 6, 2025
EXIT STRATEGY: Who? What? Where? When? Why?
Today, we're diving into a topic that’s incredibly important for small business owners: "Creating an exit strategy." If you’ve ever thought about moving on from your business, whether it’s for retirement, a new venture, or ju...
Dec. 23, 2024
Great Sales People: BORN or MADE ?
In this episode, we're diving into one of the biggest debates in the sales world: Are great salespeople born, or are they made? And depending on what we discover will determine just how and who you're going to hire !! Ultimat...
Dec. 9, 2024
LEADERSHIP: Your Success Depends on it.
"Today, we’re talking about what it takes to be a successful leader as a small business owner. Whether you're just starting or running your business for years, effective leadership is the key to growth. In this episode I am g...
Nov. 25, 2024
OLD SCHOOL: Back to the Future!
In today’s episode, we’re going old school! Thats right. We’re looking at how old school practices can be brought back to life in a modern business world. Why these practices are still relevant, how they can be adapted for to...
Nov. 11, 2024
Start Finishing what you Start!
T his episode is predicted on the fact that change is inevitable. The host illustrates that if you're going to make some changes it will certainly involve creating a project that will have a beginning and an end. The hurdle i...
Oct. 28, 2024
The Reluctant Entrepreneur.
In this episode we are going to take a look at some key reasons why an Eye Care Professional might face challenges when transitioning into entrepreneurship. By addressing these challenges with a well-rounded approach that com...
Oct. 14, 2024
COMPETITION: A Survival Instinct
In this instalment of Revenue RX, our host Joseph explores the significance that success is an ongoing committed process that requires a never ending commitment to compete. Joseph emphasizes that if you want to grow the busin...
Sept. 30, 2024
THE ONLY REVENUE SOURCE: The Customer!
In this episode of Revenue RX, Optical Retail Wins, Joseph focuses on the importance of truly understanding the customer. Joseph discusses the significance of building trusting relationships and providing personalized service...
Sept. 16, 2024
THE KEY TO SUCCESS: Valued Employees!
In this installment of Revenue RX, our host Joseph explores the significance of employee engagement in optical retail establishments. With his vast knowledge in the field, he stresses the vital role that employees play in gen...
Sept. 2, 2024
TRUST is your Biggest Expense !
Trust can be your biggest expense …. Or it can be your biggest source of success.!! The episode underscores the costs of a lack of trust in business, emphasizing the benefits of transparency, competency, and consistency in fo...
Aug. 19, 2024
Top Secret: Organic Revenue Growth
In this episode of Revenue RX, Joseph reveals the top secrets for organic revenue growth for optical store owners. Joseph highlights a variety of strategies for increasing revenue organically, such as time management, improvi...
Aug. 5, 2024
When To Sell Or Not To Sell: That is the question?
In this episode of Revenue RX, Optical Retail Wins, host Joseph Mireault shares insights on the mindset of selling and understand what it means to "Move People". He emphasizes the importance of refraining from judgement and a...
July 22, 2024
Customer Connection: The WANT RX
Explore the journey to increasing revenue for optical store owners with Joseph Mireault on RevenueRX, Optical Retail Wins. Discover the importance of focusing on customer wants, not just needs, to drive sales and ensure custo...