"You Have Nothing to Fear, but Fear Itself"

Fear Is a Survival Mechanism. Our brains were built to protect us — not make us happy. In the past fear helped us survive predators or danger. Today our brain still scans for threats — just now it’s bills, judgment, failure, rejection. "nothing to fear but fear itself” It is a powerful motivational line that still gets quoted a lot today. What it means is basically: There’s nothing in the world we should be scared of, except for fear itself, because fear is the real enemy. Fear becomes the default — not because it’s right, but because it’s familiar. In this episode we are going to unpack the meaning behind "nothing to fear but fear itself." Fear gets a bad reputation, but it's actually one of the most useful and powerful emotions when you know how to work with it instead of against it.

(00:00)    Introduction 

(01:32)     Fear sells -  It drives the sales process

(04:05)    Fear make things worse than what they are

(05:27)    Fear in your personal life effects your work

(06:37)    Fear kills creativity

(07:10)    Fear can be a Signal -  Not a Stop sign.

(08:12)    How can we control fear?

(09:49)   Use Fear as a Lens for Empathy and Understanding 

(11:42)     Fear limits your ability to grow 

(13:12)    The Positive Aspects of Fear 

(15:18)    A dose of Fear is Like Mental Caffeine 

(16:45)   Call To Action 

REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your Practice growth score.

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