Public Speaking Translated into an Optical Retail Setting

Public speaking, and make no mistake about it..... is exactly what you are doing all day, every day, when you engage someone entering the clinic. Your ability to communicate effectively is becoming increasingly more important. Public speaking is what you do all the time with strangers. By upping your game…and adopting new skills … it will translate into better customer experiences, a higher conversion rate and more revenue. In this episode we are going to discover where public speaking techniques translate into a better performance in your optical retail setting.
(00:00) Introduction
(02:10) Public speaking Helps you speak in public
(05:13) Ways to feel Confident when Speaking to a Stranger
- Begin with a Positive Attitude
- Complement a stranger is a good start
- Introduce yourself
- Ask open ended questions....this requires engagement
- Stay up to date on current affairs
- Inquire about their background
(08:40) Public Speaking Techniques translated into a Retail Optical setting
(12:10) When the message is Credible - The message becomes Effective
(13:09) Call to Action
REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your Practice growth score.
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